Effective Date: October 27, 2025
Notice Version: 1.1
Data Controller Contact Information:
Eunoia Accessible Transport LLC
P.O. Box 90046, Dubai, UAE
Privacy Officer – Mohamed Mohamedein
Our privacy notice governs the privacy practices of our website https://eunoiamobility.ae, all sub-domains, and all mobile applications, collectively and hereinafter called website.
Our privacy notice tells you what personal data and nonpersonal data we collect from you, how we collect them, how we protect them, how we disclose them, how you can access and change them, and how you can limit our disclosure of them. Our privacy notice also explains certain legal rights that you have about your personal data.
‘PERSONAL DATA’ (PD) means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person can be identified directly or indirectly by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person. PD is in many ways the same as Personally Identifiable Information (PII). However, PD is broader in scope and covers more data.
‘SENSITIVE PERSONAL DATA’ (SPD) means a consumer’s social security, driver’s license, state identification card, or passport number; a consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security, access code, password, or credentials allowing access to an account; a consumer’s exact geolocation; a consumer’s ethnic or racial origin, religious or philosophical beliefs, or union membership; the contents of a consumer’s mail, text messages, and email unless the business is the intended receiver of the communication; a consumer’s genetic data; the processing of biometric data to uniquely identify a consumer; personal information collected and analyzed about a consumer’s health; sex life or sexual orientation.
Topics Covered in Our Privacy Notice
TRANSFERRING PD FROM OTHER COUNTRIES
Contact us using the information at the top of this privacy notice to exercise any of your legal rights contained within this privacy notice. We will respond to your request within 30 days of receiving it. Occasionally, it may take longer for multiple requests or complex circumstances.
Our policy is that we do not sell our users and customers PD except in the sale or
merger of our business. See the section about “Disclosures to Successors” in this
privacy notice. The provision below is only here because it is required by law that
we include it. If you want to opt out of the sale or sharing of your personal data, you can do so at this link: (link here to the opt-out form) – You can also submit your request by contacting us using the information at the top of this privacy notice.
When using our website and submitting personal data (“PD”) to us, you may have certain rights under privacy laws in the United States, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other U.S. state laws. You may also have rights under privacy laws of other countries, including the European Union General Data Protection Regulation (the EU GDPR), the United Arab Emirates Personal Data Protection Law (PDPL), the Saudi Arabia Personal Data Protection Law (PDPL), Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), and other global privacy laws. Even if not listed here, we will make reasonable efforts to honor data subject access requests, even though we may be under no legal obligation to do so. However, we reserve the right to decline any data subject access request that we are not legally obligated to comply with. Your rights may include, but are not limited to the following:
Based on our current data collection methods, and including our practices over the last 12 months, we collect the following categories of PD, SPD, and other information about you:
Automatic Information
We automatically receive information from your web browser or mobile device. This information may include the IP address of your computer or the proxy server you use to access the Internet, your Internet service provider’s name, your web browser type, the type of mobile device, your computer operating system, and data about your browsing activity when using our website. We use this type of information to help improve our website and marketing.
When you enter and use our website and agree to accept cookies, some of these cookies may contain your PD.
Our website uses cookies. A cookie is a small piece of data or a text file downloaded to your computer or mobile device when you access certain websites. Cookies may contain text that can be read by the web server that delivered the cookie to you. The text in the cookie consists of a sequence of letters and numbers that uniquely identifies your computer or mobile device; it may contain other information as well.
By agreeing to accept our use of cookies, you are giving us and the third parties with which we partner permission to place, store, and access some or all the cookies described below on your computer and or mobile device.
Most web browsers can be set to disable the use of cookies. However, if you disable cookies, you may not be able to access features on our website correctly or at all.
Use of Artificial Intelligence (AI) When Using Our Services
Our Use of AI applies to AI-enabled dashcams used for driver safety monitoring, AI routing optimization, and AI-powered chat/CRM features.
What We Use AI For
Driver safety monitoring (dashcams): Detects potential collisions and risky behaviors and may trigger fatigue/safety alerts to the driver. These alerts are advisory and are intended to improve safety.
Routing Optimization: Plans routes, groups rides/stops, and improves on-time performance and fleet efficiency.
Customer Service: Answers common questions, triages tickets, summarizes interactions, and surfaces insights to our customer‑support team.
What Data Does the AI Use?
Depending on the feature, AI systems may process: video imagery and (if enabled) audio, time, GPS/location, speed and telematics signals, device/vehicle identifiers; pickup/drop‑off points, timestamps, and limited trip history; and customer messages, tickets, basic account details, and interaction metadata.
When you use our services, we may collect and process information about your actual physical location using several technologies.
Google API
By using our website, you are subject to the Google Privacy Policy and Terms of Service.
When collecting and processing user data, including PD from Google APIs, we will follow the Google API Services User Data Policy. We also require that our employees, contractors, and agents comply with the Google API Services User Data Policy.
Our website contains chat software or contact forms that enable visitors to communicate with us online or offline by email. Sometimes, visitors can communicate with us without buying our products and services. When you use our chat software or contact forms, we may collect some or all of the following information: your email address, first name, last name, and any other information you willingly choose to provide us.
Our website uses Google Analytics to collect information about the use of our website. Google Analytics may collect information from users such as age, gender, interests, demographics, how often they visit our website, what pages they visit, and what other websites they have used before coming to our website. We use the information we get from Google Analytics to analyze traffic and improve our marketing, advertising, and website. We do not combine the information collected using Google Analytics with PD. You can prevent Google Analytics from using your information by opting out at this link: https://tools.google.com/dlpage/gaoptout
Our website uses analytics services from companies other than Google to collect information about the use of our website. Analytics collects information such as how often users visit our website, what pages they visit when they do so, what other websites they used before coming to our website, and their IP addresses. We use the information we get from analytics to improve our services.
Our Legal Basis for Collecting and Processing PD
Our legal basis for collecting and processing your PD when you buy our products
and services are based on the necessity for the performance of a contract or to take steps to enter into a contract.
If you do not provide us with enough PD, we may not be able to provide you with all our products and services. However, you can access and use some parts of our website without giving us your PD.
HOW YOUR PD IS USED AND DISCLOSED
We use the information we receive from you to:
UPDATING AND DELETING YOUR PERSONAL DATA
You can update or delete your personal data (PD) using services found on our website. If no such services exist, you can contact us using the following email address: privacy@eunoiamobility.ae to make your request, or you can contact us using the information located at the top of this privacy notice. However, we may keep your PD as needed to enforce our agreements and comply with legal obligations.
When we communicate with you about our website, we will use the email address you provided when you registered as a user or customer. We may also send you emails with promotional information about our website or offers from us or our affiliates unless you have opted out of receiving such information. You can change your contact preferences at any time through your account or by contacting us using the information at the top of this privacy notice.
If you provide a mobile telephone number or landline telephone number to us, you are giving your express consent and authorize us or a third party to contact you by using any of these communication methods. You are not required to provide us with your consent to contact you through these communication methods. However, withholding your consent may interfere with or prevent us from providing some or all of our services to you. You can stop receiving text messages, push notifications, and telephone calls by contacting us or using one of our opt-out methods.
Disclosing Your PD to Third Parties, Service Providers, and Contractors
At times, we disclose your PD to third parties, service providers, and contractors whom we hire to provide services to us. These service providers and or contractors may include, but are not limited to payment processors, web analytics companies, call centers, hospitals, transportation services, schools, hotels, help desk and CRM providers, accounting software, law firms, auditors, routing optimization providers, shopping cart and email service providers, and shipping companies. We have contracts with qualified third-party service providers and contractors that obligate them to comply with specific requirements under the law.
We may disclose your PD if such disclosure is (a) required by subpoena, law, or other legal processes; (b) necessary to assist law enforcement officials or government enforcement agencies; (c) necessary to protect us from legal action or claims from third parties, including you and or other users; or (d) necessary to protect the legal rights, personal and or real property, or the personal safety of our company, users, employees, and business partners.
If our business is sold or merges in whole or in part with another business that would become responsible for providing the website to you, we retain the right to transfer your PD to the new business. The new business would retain the right to use your PD according to the terms of this privacy notice as well as to any changes to this privacy notice as instituted by the new business. We also retain the right to transfer your PD if our company files for bankruptcy and some or all of our assets are sold to another individual or company.
DATA RETENTION POLICY
Retention Periods
We retain your PD and SPD if necessary to provide our services and or products to you and to fulfill the purposes outlined in our privacy notice. We retain PD for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable legal, regulatory, or contractual obligations, at this point, we will destroy, delete, or erase it, or until you ask us to delete it.
Data Type | Retention Period | Purpose |
Full name | While account is active; up to 5 years after closure | Account administration; to evidence compliance and respond to claims |
Phone number | While account is active; up to 2 years after closure | Customer support and communications |
Email address | While account is active; up to 2 years after closure | Customer support and communications |
Nationality | While account is active | Service eligibility and legal compliance |
United Arab Emirates ID | While verification is pending/active relationship; up to 5 years after closure | Identity verification and KYC/AML compliance |
Payment information | Invoices/transactions: 5 years after end of relevant VAT period (10 years for capital assets) | Payment processing and UAE VAT record-keeping |
Insurance information | At least 5 years after policy/claim closure | Underwriting/claims handling and legal compliance |
Geolocation data | 12 months | Security, fraud prevention, and service features |
Detailed travel information | 3 years | Service delivery, fraud prevention, and dispute resolution |
Photos and/or videos | While account is active; up to 2 years after closure | Service delivery, safety, and support |
Chat transcripts | 2 years | Customer support quality and dispute resolution |
Emails (communications) | 3 years | Customer support records and legal compliance |
WhatsApp messages | 2 years | Customer support quality and dispute resolution |
Call recordings | 2 years (longer if legally required or for disputes) | Quality assurance, training, and dispute resolution |
Device type | 12 months | Diagnostics, compatibility, and security analytics |
Browser | 12 months | Diagnostics, compatibility, and security analytics |
Operating system | 12 months | Diagnostics, compatibility, and security analytics |
IP address | 12 months | Security, fraud prevention, and geolocation |
We retain personal data as needed for the purposes above, to meet legal duties (including UAE VAT recordkeeping), and to resolve disputes/enforce agreements. We delete or de-identify data per our schedules.
Some web browsers have settings that enable you to request that our website not track your movement within our website. Our website does not obey such settings when transmitted to and detected by our website. You can turn off tracking features and other security settings in your browser by referring to your browser’s user manual.
Our website may contain links to other websites. These websites are not under our control and are not subject to our privacy notice. We have no responsibility for these websites, and we provide links to these websites solely for your convenience. You accept that your use of and access to these websites are solely at your risk.
See our children’s privacy notice.
OUR EMAIL POLICY
You can always opt out of receiving email correspondence from us. We will not sell, rent, or trade your email address to any unaffiliated third party without your permission, except in the sale or transfer of our company, or if our company files for bankruptcy as described in the section Disclosures to Successors.
OUR SECURITY POLICY
We have built our website and services using industry-standard security measures and authentication tools to protect the security of your PD. We and the third parties who provide services to us also maintain technical and physical safeguards to protect your PD. SPD is protected at a higher level than most PD. Unfortunately, we cannot guarantee the prevention of loss or misuse of your PD or secure data transmission over the Internet because of its nature. We strongly urge you to protect any password you may have and not disclose it to anyone.
You may have to provide a credit or debit card to buy products and services from us. We use third-party billing services and have no control over them. We use commercially reasonable efforts to ensure that your credit card number is kept strictly confidential by using only third-party billing services that use industry-standard encryption technology to protect your credit card number from unauthorized use. However, you understand and agree that we are in no way responsible for any misuse of your credit card number.
TRANSFERRING PD FROM OTHER COUNTRIES
PD that we collect from you may be stored, processed, and transferred among any countries in which we operate. The European Union has not found the United States and some other countries to have an acceptable level of protection of PD under Article 45 of the GDPR. Our company relies on derogations for specific situations as defined in Article 49 of the GDPR. If you are a European Union user or a user from another country, with your consent, your PD may be transferred to the United Arab Emirates and United States when you request information from us. When you buy goods or services, we will use your PD to perform a contract with you. Wherever we transfer, process, or store your PD, we will try to apply reasonable safeguards to protect it. We will use the information we collect from you by following the practices described in our privacy notice. Also, we enter into data processing agreements and standard contractual clauses when appropriate. By using our website, services, or products, you agree to the transfers of your PD described within this section.
We reserve the right to change this privacy notice at any time. If our company decides to change this privacy notice, we will post those changes on our website so our users and customers are always aware of what information we collect, use, and disclose. If at any time we decide to disclose or use your PD in a method different from that specified at the time it was collected, we will provide advance notice by email sent to the email address on file in your account. Otherwise, we will use and disclose our users’ and customers’ PD in agreement with the privacy notice in effect when the information was collected. Your continued use of our website, services, and products after any change to this privacy notice will constitute your acceptance of such change. If you have questions about our privacy notice, please contact us through the information at the top of this privacy notice.
Copyright © 2025 – This Privacy Notice may not be copied or duplicated in any way.
